CRM Marketing Executive

Published on 17 February 2026

The Role

You’ll be the HubSpot champion within the business, responsible for ensuring our CRM is structured, automated, and optimised to drive engagement, conversion, and revenue.

Key Responsibilities

HubSpot CRM & Automation

• Own and manage HubSpot across Marketing, Sales, and CRM functions.
• Build, optimise, and maintain workflows, automations, and lifecycle stages.
• Ensure data quality, segmentation, and reporting accuracy.
• Create dashboards and reports to track funnel performance, attribution, and ROI.

Email & Lifecycle Marketing

• Build and execute automated email journeys (lead nurturing, onboarding, re-engagement).
• Draft and schedule newsletters, campaigns, and internal updates.
• Continuously test, refine, and optimise campaigns based on performance data.

Marketing Performance & Insight

• Track and report on CRM, email, and campaign performance.
• Analyse user behaviour and funnel drop-off points to inform improvements.
• Support SEO, paid media, and organic campaigns with CRM insights and targeting.

Collaboration & Enablement

• Work closely with sales to improve lead handover, pipeline visibility, and conversion rates.
• Support marketing campaigns with CRM logic, segmentation, and tracking.
• Act as the internal go-to expert for HubSpot best practices.

Process & Improvement

• Document CRM processes and improve system efficiency.
• Identify opportunities to automate manual tasks and improve scalability.
• Support future CRM and martech development as the business grows.

The Ideal Candidate

• Strong experience using HubSpot (Marketing Hub and CRM essential).
• Highly organised, detail-oriented, and confident managing multiple workflows.
• Analytical and comfortable working with data, reports, and dashboards.
• Proactive self-starter who thrives in a fast-paced, performance-driven environment.
• Passionate about CRM, automation, and customer lifecycle marketing.

This role is ideal for someone who has moved beyond “content-only” marketing and wants to own systems, automation, and performance.

Bonus Experience (Nice to Have)

• HubSpot certifications.
• Experience supporting sales teams via CRM optimisation.
• Basic understanding of SEO, PPC, and attribution models.
• Experience in financial services, B2B, or lead-generation businesses.
• Familiarity with integrations, APIs, or marketing tech stacks.

What Success Looks Like

• Clean, reliable CRM data with clear lifecycle tracking.
• Improved lead conversion rates through better automation and nurturing.
• Increased engagement and performance from email and CRM-led campaigns.
• Strong reporting that informs commercial and marketing decisions.
• A scalable, well-structured HubSpot setup that supports long-term growth.

Benefits

• Modern and fun office space
• Company events and social activities
• Health & wellbeing programme
• Ongoing training and career development
• Opportunity to shape and own a critical growth function

To apply please send an email including your cover letter and CV to careers@crownbusinessfinance.co.uk